Garratts Solicitors

Campaign: Breaking free – a rebrand

The Brief

Undertake a full rebrand to give a well-established North West legal practice a new corporate identity, website and marketing collateral.

20%

Increase in organic traffic to website

70%

Increase in keywords ranking on page one of Google

15%

Above industry average for time spent on site

Intergrated campaign

garratts solicitors new logo design and branding

"After establishing a new identity, we designed and built a clean, easy to navigate site"

Activity

Our research found that the company had gone through a lot of changes, including retiring partners and breaking away from a national franchise. It needed a new direction.

Following a brand workshop, we established that the partners wanted the practice to be perceived as modern, confident and approachable, whilst still retaining a degree of continuity with the past.

This led to a simple change of name from Gruber Garratt to Garratts Solicitors to allow them to move in a new direction.

We created a new corporate identity, designing a new logo that drew inspiration from an eagle (protective wings, flying free). Naturally, we gave it our trademark touch and created an abstract, stylised image - marrying a ‘friendly’ font with bold, modern colours.

After establishing a new identity, we designed and build a clean, easy to navigate site that fitted in perfectly with the firms, warm and approachable new image.

The rebrand was launched to the media with a clear message – Garratts Solicitors was moving in a new, modern direction.

stationary featuring new garratts solicitors branding

"The full rebrand was exactly what the firm needed, allowing it to begin a new chapter in its illustrious history"

Success

The re-launch of Garratts Solicitors was featured in all regional, trade and local media titles.

The new website scored positive reviews from staff and clients alike, with them commenting on how clean and inviting it was – it functions exactly how they wanted it to.

Organic traffic to the site increased by 20 per-cent, driving more leads to the firm.

The full rebrand was exactly what the firm needed, allowing it to begin a new chapter in its illustrious history.

Visit our work at www.garrattssolicitors.co.uk

pc, tablet and smartphone showing results of garratts website development
posters promoting services of garratts solicitors

"I’m the first to admit I was initially cynical about appointing an agency but I was blown away with the way RMS approached this project.

"They were thorough and had clearly put in a lot of work before presenting their ideas, which were universally greeted with nothing but praise and delight."

Stephen Garratt
Managing Partner, Garratts