Have we got something for you!
The team at RMS is so keen to work with TRIP that we’ve created an entire content campaign for you.
Below you can see our rationale and a glimpse of the creative.
Take a look … we hope it excites you as much as us!
Head of Digital
RMS Creative Communications
We’ve been following TRIP for several months now and think that you've done a stellar job with branding and positioning, which has given you a strong hold in the market...
We’d love to work with you to ensure your message and products continue to outshine your competitors.
Content marketing is one of the most efficient and effective ways to do this. With an effective strategy you can increase brand awareness, website traffic, influence customers, and ultimately drive increased sales.
And given that we’d love to work with you, we’ve already done all the heavy lifting and have created a turnkey campaign that's ready to go.
Below you can see the process we’ve gone through an the rationale that's led to the creative campaign.
Timeline for the creation of a successful content campaign
Objectives of the campaign are to raise:
Key target persona identified as:
Keywords that TRIP already ranks for that could be maximised:
We commissioned Censuswide to survey 2000 people in the UK to reveal their views about alcohol, hangovers and hangxiety.
The results of this research have provided us with headline-grabbing data to drive media relations activity and secure coverage.
*Google Discover content additional option
SOCIAL – IG and Facebook ads
Assets designed to be shareable by publications on their social media channels.
Timing is key, post-Christmas/Dry January. Maximise awareness and increase followers, thereafter nurture through emails/retargeting via GDN/Social.
Report provided 1 week after launch (for initial look at performance) then 1 month post launch, tracked against initial KPI’s and measuring financial success of the campaign.
Linked Media Placements:
Isabelle, we hope you like what you see.
Content is king and we believe this campaign will help keep TRIP on the podium as the No 1 CBD drink supplier in the market.
And let’s face it, there are a lot of smaller companies popping up and nibbling at your heels.
We’d love to show you the campaign in its entirety and answer any questions you have such as, ‘Is there really such a thing as a free lunch?*
This campaign is ready to go. Everything is in place to hit the market in time to capitalise Dry January. Give me a call or email me and let’s talk!
*No but we do have a great meal deal to offer you!